The external links you choose will be specific to your business, your industry, and your marketing goals. Be strategic, use these links to your advantage rather than simply filling all five spaces. So, although not all five links need to be used, this feature opens the door to more possibilities. Pick the most valuable links that will be most beneficial for your business. This is one of those times where quality trumps quantity. This could be your website, your online shop, or a newsletter. ![]() Your first link options should be your most profitable and most important. With a feature such as this one, we have to think outside the realm of Instagram. You need to pick important links that are optimized and will serve your SEO and digital marketing efforts all around. We know that when given too many options, many users will not make a decision at all. Now that multiple links are available, you need to be strategic about how you use this option. Although we have yet to see the results of this update given its recent launch, likely, utilizing more than one link will further help your SEO efforts and Instagram engagement. This process plays into the authoritativeness and trust that Google heavily emphasizes in its algorithm. It helps increase organic traffic to your site which then helps Google with verification. Including links in your Instagram bio is extremely helpful for SEO. Studies have shown that including links in your profile and referring to them in your Instagram posts will help boost engagement! Not only are links beneficial for optimizing your profile, but they also help spark interest in your audience. Not to worry, we are here to ease your concerns. Some users suspect that adding a ‘link in bio’ or referring to links, in general, will hurt post engagement. Some creators believe that more than one link will be confusing and cause followers to not click any of them. ![]() While most are over the moon about the new Instagram update, there is still some controversy. It is important to note that on the profile view, only the first link will be visible to viewers.ĭO YOU NEED 5 LINKS IN YOUR INSTAGRAM BIO?
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